Two Golf lovers with great experience in Fashion manufacturing and retail came to us with the following story: We don't want to make streetwear for the golf course, but golf wear for the street. We embrace the traditions of golf etiquette but stretch the definition of etiquette out as far possible. Lend is for everyone! If you're about to hit 18 at the KLM Open or smash a bucket of balls on your local driving range. Everywhere, anyone.

We created a funky Brand ID, a first collection of patterns and logo prints, but also designed the shopify and social presence for them to build on. They are creative and self sufficient peoiple, but we help m out every now and then, when needed.